Marketing & Sales

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Sandhill’s consultants know how to build, launch, re-position, and bring your products to market.

From developing a business plan, identifying growth opportunities, licensing, research and development, to hiring a sales force our team of consultants have a proven track record in bringing products and services to market.  Over the past 15 years we have worked with our clients to grow top line sales and net profit.


Increase Sales Consumer Paper & Plastic Products

Greenware® cold drink cups, lids and portion containers are made entirely from plants — not petroleum. It’s a difference that really resonates with consumers and sends a message that’s crystal clear: You care.

Sandhill Consulting Group, led by Elisa Webb Hill and Nick Clementi are working with the GreenWare team to extend the reach of this brand and deliver sustainable programs that meet the needs of customers.

Multi-Million Dollar Promotions Consumer Products - Marketing

Exclusive product launch on QVC! Sandhill worked with the inventors of Aussie Ice to develop a launch strategy and sell their product exclusively on QVC. Aussie Ice is a patented product that turns any cold drink into a slushie! We continue to drive their business into new channels of distribution including retail, promotions, and events throughout the United States .

Multi-Million Dollar Promotions! A diversified manufacturer of branded and licensed products for children was challenged with executing a large cross-merchandising promotional program, as the various product lines crossed retailer buyers and division responsibilities. Sandhill developed a comprehensive merchandising, marketing and advertising program, which resulted in a multi-million dollar promotional program. The retailer’s satisfaction with the initial promotion resulted in a number of additional large scale promotional events.

Consumer Products Licensing

Licensing is a $270 billion dollar industry and food licensing is one of the fastest growing consumer product sectors. Sandhill Consulting Group has in-depth expertise in both trademark and patent licensing. We connect both Licensee’s and Licensors together in order to develop exciting new products across all categories.


Brian McCaslin
Brian McCaslin brings over 25 years Consumer Products, Publishing, Beverage Industry, and Renewable Energy experience Sandhill Consulting Group. He is also excels at developing new business, improving financial performance, and motivator of people.
Brian McCaslin
Brian McCaslin