When Newell Brands purchased Anchor Hocking Glass, the company wasn’t profitable, and its sales were slumping. One of the problems was that there were hundreds of items with very little organization, and the product did not stand out on the shelf. Consumers could not see the product in the package and photography just did not cut it. The entire way of merchandising glassware needed to be redesigned.
Under the direction of Rick Contino (Sandhill Consultant), a highly visible merchandising system of products and packaging was developed for Anchor Hocking, called C.R.O.S.S. – Coordinated Retail Optics Selling Systems. A special see thru plastic four pack was developed for each glassware line. Color coded and sized for optimum shelve space, this system gave a clear and organized approach to selling retail glassware for mass merchants.
Do you need to drive sales and attract new consumers? Package redesign and creating merchandising systems that work will make a difference.
Sandhill consultants Rick Contino and George Hamilton have extensive experience in driving company growth.
Contact Sandhill Consulting Group at info@sandhillconsultinggroup.com to see how your business can benefit from Sandhill’s breadth of experience and knowledge in merchandising and packaging.
